In today’s global economy, those who intend to produce anything in any sector of activity, must take into account the sale moment. Producing alone is no longer enough, one must sell. Whom should we sell to? At what price? How far? Who is the competitor? At the sale moment, how will the demand versus supply relation be?

When it comes to the agribusiness, these questions, even when joined with each culture aspects, are of a great impact on the final equation for profit. In addition, as if it were not enough, production and quality gains not always imply in greater returns.

Choosing what to produce usually ends up by not only holding the farmer back for a long time, but also by relentlessly teaching him that there is indeed the Action-Reaction Law. It is therefore necessary to research the market before planting. One must find out a product that is likely to be sold on the market, and that he can efficiently produce it.

Bearing this in mind, the huge Brazilian dimension and its climate conditions make some of this land advantages very clear but they also warn us that an uncontrolled development of some cultures might bring about a supply greater than what is demanded.

Silviculture is among our agricultural callings. Some species grow in a shorter time in here when compared to other countries, and we gather favorable political, cultural and economic conditions. The shortage of wood in the world today is severe, and this situation is also considered scaring in Brazil. There is a growing need for trees to supply some sectors such as pulp, paper, furniture, the building industry, electric power generation and many others. Whereas the demand is growing, the supply is shrinking, limited, it comes from even farther regions and it is of longer replacement.

Unfortunately, landowners usually ignore silviculture. Some factors that contribute to this event are the exploitation of indigenous forest, lack of capital for investments of long-term return, or even the unfamiliarity with suitable know-how, which would encourage farmers to try a different culture. Nevertheless, this scenario is changing quickly.

Foresting recovers the soil, softens the weather and reduces global warming. By planting the sustained development, it is possible to join production and land conservation. In degraded lands, value is added, as long as wood will be extracted afterwards. There is job creation in agricultural regions and their related industries. In addition to this social inclusion, there is also a private pension plan aspect connected to this planting.

That is, it spawns some future savings and reduces the risk of an investment portfolio, without affecting its yield.

Forests planted in Brazil are relatively undermost when compared to the existing potential, and most of them are of eucalyptus and pines. Eucalyptus and pines trees production and use cycles have already been comprehensively studied and their trade has been widely spread. A yet to be developed alternative is the so called noble woods production. In this case, the greatest hindrance is the required time for them to be ready for cut conditions. “Guanandi” (Calophyllum brasiliense), “Jatobá” (Hymenaea courberil), “Pau-pereira” (Platycyamus regnellii), “Ipê-felpudo” (Zeyheria tuberculosa) and “Araucária” (Araucaria brasiliensis) are among some of them.

Their sustainable production restrains aggression on the Amazon rainforest. Paradoxically, planting noble wood is precisely a good business on account of this unavoidable nature condition to which a landowner is subjected to. Handling of indigenous forests does not meet the demand and nature makes no allowance for replacement.

Investing in a planted noble wood forest, means both, responding advantageously to all questions asked at the beginning of this introduction and taking part in preserving nature. Planting trees is one of today’s best businesses.